In its new version of FTC regulations for Online Advertising Disclosure Guidelines, the FTC stops short of enforcing an across-the-board decree for necessary mobile version of websites. The report entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising”, will force online advertisers to revise their current disclosure policies.

“…unless a Website defaults to a mobile-optimized (or similarly responsive) version, advertisers should design the Website so that any necessary disclosures are clear and conspicuous, regardless of the device on which they are displayed… if a disclosure is too small to read on a mobile device and the text of the disclosure cannot be enlarged, it is not a clear and conspicuous disclosure.”

Digital advertisers are encouraged to reconsider their mobile optimized sites and pay particular attention to multi-columns layouts where placing the disclosure in a different column would require horizontal scrolling making it less likely that consumers would notice the disclosure.

This basically opens up the possibility that a consumer could buy your product on their mobile phone or tablet and have grounds to claim that the purchase was unfair and misleading, because disclaimers were not clear and obvious, leaving you vulnerable to legal action.

With mobile purchasing now nearly on par with desktop purchasing, this new standard could impact more than half your digital sales. That’s potentially a big liability that can easily be avoided with the right advertizing strategy.

eAvenue can help you get your website compliant with the new FTC rules and regulations. We can create a mobile friendly website to go with your existing site or we can create a new responsive website that automatically adjusts to your viewers screen site.  Contact eAvenue today and get your website in compliance with the new FTC rules and regulations.

 Great News….people are visiting your website.  Awesome!  Perhaps they might buy your product or decide to use your services…but wait…oh NO!  They are leaving again. “What?” you cry, “They only stayed for a few seconds”.

Yes, they stayed long enough to be appalled by your website and then made a quick exit to one of your competitors.  If your site is not converting visitors to sales, then you might be committing one of these deadly mistakes:

 1. Flash Driven Design

Search engines do not like Flash driven design.  In fact they hate them so much that they will completely ignore and not index your site no matter how nice you really think it is.

So what if it is great and it contains beautiful state of the art design? Nobody is ever going to see it.  Google is just going to skip right past your site as if you are the invisible man.  And those millions of iPhone and iPad users who use their mobile devices instead of their desktops certainly won’t see it because they can’t see Flash on their phones.

It is a bad idea to annoy Google so much it decides to ignore you.  It’s YOU that won’t get any visitors.  Just because you can add whistles and bells doesn’t mean it’s a good idea to do so.

2. The Annoying “Welcome to our website”

How long do you think you have to grab your visitor’s attention?  Here’s a hint: It isn’t 2 minutes, 1 minute or even 30 seconds.  It is more like 10 seconds.  That is all the time you have, so don’t waste it with such a boring introduction.

Most people don’t like to read much online, so when they first visit your website they are probably just going to quickly scan it to see if anything catches their eye.  Why would you want to squander an already tiny attention span by reminding people which site they are visiting?  Instead, use an attention grabbing headline

People should already know where they are just from glancing at the top of your site, where they should see your logo and a snappy tagline, or a short description of your site, so there is absolutely no need for stating the obvious with a banal “welcome to our website” message.  Yawn!

3. “We… We.. We… We.. We…zzzzzzzz”

“We have a team of….”

“We are going to….”

“We have been operating for…..

Sorry to bust your bubble but. . . NOBODY REALLY CARES!

Visitors to your website are only interested in one thing: What is in it for ME?”

If your site doesn’t answer this question pretty quickly they are going to leave.

Instead of just talking about you and your site or your business, imagine that you are talking one to one with one of your typical customers and ‘speak’ to them as an individual.  Tell them how your product or service is going to benefit them.

4. Tech Speak

Every industry and business sector has its own tech speak and industry only words that nobody else understands.

Try talking to friends and family about Autoresponders, SEO and long tail keywords and you’ll see their eyes roll back in their head as they fall asleep.

If you use words, terms and phrases that mean something to you but go straight over your visitor’s heads, then you are going to lose them.  We’ve already said visitors are going to scan over much of the content on your website anyway, so it makes sense to make it as easy as possible for them to be able to pick out and understand the main points from the bits that they do read.

5 No Clear Call to Action

As well as telling your visitors “what is in it for them”, your next job is to tell them what they need to do now.

It is absolutely pointless giving them great reasons why they should use your products and services, and then not tell them what they need to do next to get it.

You need to have a clear call to action AND make it blatantly obvious what you want them to do.

Do you want them to ring you up for a free quotation?  Then tell them!

However, telling them to ring you and then hiding your number somewhere on your website is another big fail.   If your call to action is telling them ‘RING US RIGHT NOW’, then make sure you put your telephone number right next to it.

Do you want them to click on the ‘Buy Now’ button?  Again, you have to tell them, and then show them clearly where that Buy button is.

And don’t try to cleverly disguise the button or link.  Make sure that it is bold and clear enough for them to see what they need to press.

Never assume that your visitors will know what to do next.  S-P-E-L-L   I-T   O-U-T  for them.  Tell them what you want them to do.  If you make it difficult for them, then they will leave.  Yes, they probably could figure it out….but they won’t!  They will move on to the next site in the blink of an eye.

You invest a LOT of time and money encouraging people to visit your website.  So why scare them off by making one of these fatal mistakes?

For help with your content creation contact eAvenue and we can assist you in all your online marketing efforts. Our professional staff is here to help you increase revenue and traffic to your website.

Do you need custom Vector, Clip art, or Illustrations done?  eAvenue has created artists ready to bring your needs project to life.

Contact eAvenue today and get the results you want.

1.   Add a Facebook ‘Like Box’ to Your Website

A very effective way to drive traffic to your Facebook Page is to promote it from your own website or blog. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your page without ever having to leave your website. There are many ways to add a like box if you are not sure how to complete this or any of these social media integration techniques contact eAvenue we can help you get setup quickly and show you how to start increasing your traffic with Facebook.

2.   Add a Hyperlink In Your Facebook ‘About’ Box

In the left hand column of your Facebook page you will see the ‘About’ box. In this box, you should add a hyperlink to your website to encourage more people to visit your site. Be sure to try and keep the hyperlink in the first line or two of text so that a visitor does not have to open the about us section to actually see the link. You only have a limited amount of space so be sure to keep it simple by posting something like this: For more information about our products visit us at: http://www.YourWebSite.com

3.  Engage With Your Visitors By Asking Smart Questions

Questions are a great way to engage with your visitors…but there is definitely a right way and wrong way to ask questions on Facebook. People move from page to page very quickly so they will be unlikely to make a comment if the post or question is too long. Make sure you that you ask questions that allow them to make short and easy response. A great example for a travel website would be:   “Where are you going on your next vacation?”

Be sure to comment and interact with engaged users.  If  “John  Smith” replies with a comment  you can engage him and his friends by attaching his name in a comment back to him.   You can do this by using the @ sign.   Reply like this  “@John Smith    Thank you for your answer I hope to visit Hawaii soon too”  Engaging your users will increase your responses many times over if done right.

4.  Use Every Pixel To Create A Strong, Well Branded Timeline Cover Image

Consider the Timeline picture as a massive Billboard space on the side of the highway everyone visiting your page will see.  Business pages aren’t allowed any kind of contact details, sales pitches or calls to action on the cover image BUT you can highlight your product, your logo, your staff or even your customers by using a clever mix of images and design.  You can hire us at eAvenue to create a professional timeline cover that shows off your brand..

Always keep in mind: For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh.  And update it regularly.

5.  Don’t Forget to Secure Your Custom Facebook URL

After you have created your Facebook page, go to http://facebook.com/username and secure a username for your Facebook page. One thing to think about is your SEO ranking for your username. If your not going to use your company name use keywords for SEO Ranking.  Often Facebook will be the first listing to your keyword or business name due to its high ranking as an authority with the search engines.  Top Tip: Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience.

At eAvenue we have SEO and Social Media teams standing by to assist you. We can have a social media expert, help you create the perfect plan for Facebook or any other social media websites.  eAvenue can help get your Social Media efforts engaging users and helping generate more traffic and income to your websites.

Winter is coming and lots of companies are going into major project build out and design mode, so that they have fresh landing pages, product pages, marketing materials for trade shows that kick off in January as well as new promotional materials for all existing products. eAvenue.ca can help put the puzzle together with our years of experience.

Don’t let your sites and projects go stale! eAvenue.ca can help with all of digital needs! We specialize in working with Ad Networks, using Affiliate backends like Cake Marketing, Has Offers, Hit Path and many others. We can handle API integrations for any ad network back end, for tasks like migrating data, custom stats reports, and offer integrations. Don’t hesitate to ask about your needs, more then likely we have done it already for one of our clients.

Our designer build landing pages and products that convert! from programming, to custom designs that sell your products or generate leads, we can help.
Contact us today for a quote, we look forward to building a working relationship with your company!

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For this event we created the WordPress based information and registration page for the Neon In NYC Party.

We are looking forward to meeting many of our clients at ASE11 be sure to find Ellisa  the CEO of eAvenue and let her show you how we can help you in so many different aspects of your digital business!

Get eAvenue to develop your next Project, Website or even just a few banners. We are a full service digital resource. Contact us today and let us know how we can help with your next project.

Last month flew by!  I hope to start sharing some of the projects completed as they are released by each client.

Here is a new mini website design we created for a client.  We ultimately decided to change it up with a completely different idea so I can share this one right now!

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Our team skills eAvenue is starting to expand as well we are getting into the IPhone and Android application development market with the additional skills of our recent new hires and partners. eAvenue clients love our work and we cant wait to start building them mobile and social media apps.

We looking forward to working with you on your future projects.

~James~

Our latest design for Empyre Media really pulls out all the stops. The site is very clean as well as eye catching and makes use of lots of different elements to make the company visible to its clients.

Time Based Backgrounds

The backgrounds seen on this site change by day and night as well as contextually to each page.

Weather Based Interaction – Rain

As this site is a reflection of NYC it uses that time zone and weather to show off its fun features. When it is raining in NYC it is raining on this website.

Weather Based Interaction – Snow

As this site is a reflection of NYC it uses that time zone and weather to show off its fun features. When it is snowing in NYC it is snowing on this website.

Custom Backgrounds

An array of different backgrounds to match each of the different vibes that we need for people to get from each page.

Animated Custom Menu Creation

Custom menu bar that showcases branding as well as looks great!

3d Flash Presentation for the home page

This is not the best photo of what we animated but you can by all means check it out live on the site by clicking here.

HitPath Design Integration

When we built this site we worked with the HitPath team to create graphics that could be integrated into their system as well as integrated the signup pages to the Empyre site.

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