Is your website mobile friendly? Avoid getting in trouble with the FTC.
In its new version of FTC regulations for Online Advertising Disclosure Guidelines, the FTC stops short of enforcing an across-the-board decree for necessary mobile version of websites. The report entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising”, will force online advertisers to revise their current disclosure policies.
“…unless a Website defaults to a mobile-optimized (or similarly responsive) version, advertisers should design the Website so that any necessary disclosures are clear and conspicuous, regardless of the device on which they are displayed… if a disclosure is too small to read on a mobile device and the text of the disclosure cannot be enlarged, it is not a clear and conspicuous disclosure.”
Digital advertisers are encouraged to reconsider their mobile optimized sites and pay particular attention to multi-columns layouts where placing the disclosure in a different column would require horizontal scrolling making it less likely that consumers would notice the disclosure.
This basically opens up the possibility that a consumer could buy your product on their mobile phone or tablet and have grounds to claim that the purchase was unfair and misleading, because disclaimers were not clear and obvious, leaving you vulnerable to legal action.
With mobile purchasing now nearly on par with desktop purchasing, this new standard could impact more than half your digital sales. That’s potentially a big liability that can easily be avoided with the right advertizing strategy.
eAvenue can help you get your website compliant with the new FTC rules and regulations. We can create a mobile friendly website to go with your existing site or we can create a new responsive website that automatically adjusts to your viewers screen site. Contact eAvenue today and get your website in compliance with the new FTC rules and regulations.
5 Major Website Mistakes Small Businesses Make
Don’t Make Your Customers Run From Your Site!
Great News….people are visiting your website. Awesome! Perhaps they might buy your product or decide to use your services…but wait…oh NO! They are leaving again. “What?” you cry, “They only stayed for a few seconds”.
Yes, they stayed long enough to be appalled by your website and then made a quick exit to one of your competitors. If your site is not converting visitors to sales, then you might be committing one of these deadly mistakes:
Creative Custom Clip Art and Characters
Are you working on a great new idea? Do you need custom art work for your ads or website sliders? Our creative design team can produce quality vector art that can be scaled to any size. eAvenue can create custom clip art that will fit perfectly your needs. Here are a few recent samples of custom artwork we have created.
Do you need custom Vector, Clip art, or Illustrations done? eAvenue has created artists ready to bring your needs project to life.
Contact eAvenue today and get the results you want.
Neon In NYC at Affiliate Summit East. Will you be there?
Affiliate Summit East is around the corner and once again eAvenue is creating a lot of great buzz for our clients. We were contracted by EmpyreMedia.com and Spring Base Media to create an event no one will forget!
For this event we created the WordPress based information and registration page for the Neon In NYC Party.
We are looking forward to meeting many of our clients at ASE11 be sure to find Ellisa the CEO of eAvenue and let her show you how we can help you in so many different aspects of your digital business!
New Portfolio Listing Empyre Media
Our latest design for Empyre Media really pulls out all the stops. The site is very clean as well as eye catching and makes use of lots of different elements to make the company visible to its clients.
The backgrounds seen on this site change by day and night as well as contextually to each page.
Whether you are new to the Internet marketing space or have been around since 1996 and just need some fresh eyes, eAvenue will help you to get your sites live, beautified and bringing in clients.
The eAvenue team specializes in affiliate marketing strategies but is strong at bringing all web concepts to life. Whether you need to create an online presence or find a way to get the one you have noticed we are experienced in doing this.
Our slogan refers to marketing inside of the box with outside of the box ideas. This is in relationship to reaching your end users through their computer monitors which is inside of a box, but still using outside of the box thinking to get there. This means we will do our best to bring you a custom solution for your product and clients that is based on branding and marketing principles from both online and offline schools of thought.
Our team of creative Web Designers, Programmers, Web Developers, Internet Marketing Specialists and Excellent Customer Service are here to give professional assistance.